Despite being a workboot from New Hampshire, Timberland has become a cornerstone of street and hip-hop culture in New York. To reinforce the brand’s NYC roots, we created The Stoop, a mobile tour across the city featuring exclusive retail drops, creator-led workshops, live performances, and sustainability initiatives. With a wheat-colored brownstone stoop, an oversized 6” Boot, and a reimagined Deli & Grocery, The Stoop became the “most NY” activation for two consecutive years.