As part of their partnership, Nike and the NBA challenged us to elevate the Nike x NBA ID member experience. We responded by creating Air Time, a first-of-its-kind Nike-led broadcast on the NBA App. Hosted by WNBA star Arike Ogunbowale, SNKRS host Jaimerson Green, podcast host Kenny Beecham, and 2KTV host Alexis Morgan, Air Time bridged the gap between the game and the culture around it.

Our debut stream highlighted Nike City Edition Jerseys during the BOS vs. CHI in-season tournament game, and our second stream, along with an NBA All-Star Weekend activation, celebrated the launch of the Nike Book 1. The hosts covered everything from gameplay to Nike stories, with surprise appearances from Vince Carter, Tyrese Haliburton, and Dawn Staley.