Since launching an X account for RapCaviar and revamping its Instagram in 2020, we’ve served as RapCaviar’s AOR, leading everything from social strategy and management to full-scale content production and artist-featured content. With a deep understanding of music and the cultural pulse of social media, we took hip-hop’s most influential playlist and transformed it into the genre’s most powerful voice on social. Today, @RapCaviar commands 1.3 million followers on Instagram and 328K followers on X, evolving into a cultural powerhouse with a podcast and TV show.