To promote Spotify’s Feelin’ Myself playlist, centered around female empowerment, we drew inspiration from iconic female anime characters and transformed the playlist’s biggest artists into their own anime personas with custom illustrations. From playlist covers to magical girl transformation videos and trading cards with NTWRK, we partnered with a Japanese animation studio to bring an entire anime world to life for artists like Flo Milli, Ice Spice, and GloRilla.