To launch their limited-edition Ferrari sunglasses, Ray-Ban Meta challenged us to activate in Miami during the F1 Grand Prix. We put the Ray-Ban Meta Smart Glasses in the hands of Creators and unveiled the world’s first Wayfarer-shaped go-kart track right on South Beach.

Creators raced while capturing content hands-free using the Smart Glasses’ content capture and Meta AI features. Alongside the karting experience, we featured racing-inspired product demos and photo moments throughout the space, allowing Creators to explore the product’s unique features. Influencers, Creators, and celebs joined in the fun, and we capped off the F1 weekend with a party and a surprise DJ performance by Kaytranada.