To celebrate the launch of their upcoming Air Max 1 collaboration, we partnered with Nike and HUF for an all-day adventure seen through the eyes of Bones, Keith Hufnagel’s beloved pet chihuahua, turning him into a true celebrity. We brought the legend of Bones to life through a campaign video and an OOH billboard, capturing his playful spirit and the essence of the collaboration all while never showcasing the sneakers.