To celebrate the launch of Sabrina Ionescu’s first signature sneaker, Nike challenged us to connect the New York Liberty superstar with NYC's basketball community. Leveraging NYVSNY, a platform we’ve been running for over five years, we created The Sabrina Bodega at Lincoln Park. The experience highlighted the Nike Sabrina 1, along with bodega-inspired merch, t-shirt customization, pop-a-shot games, food trucks, CCTV photo ops, and, of course, an icebox stocked with ice pops. Over 1,200 guests attended, with the highlight being appearances by Sabrina Ionescu and Druski, who also starred in her Nike campaign.