To celebrate the past, present, and future of their brand, Nike Basketball challenged us to bring the World Basketball Festival to life in New York City. Hosted at Lincoln Center, a cultural landmark for movement and expression, we showcased the best of basketball in NYC, the epicenter of the game’s cultural legacy.

To kick off the festival, we hosted a private dinner by Chef Kwame of Tatiana’s, where influencers and media were gifted new Nike Basketball products. Over the course of the two-day festival, we held a tournament featuring 80 of the best high school basketball players from 23 states and three countries. WBF attracted some of Nike’s biggest names, including Travis Scott, Kevin Durant, Devin Booker, and JuJu Watkins, and was capped off with a performance by Lil Yachty.