As TikTok surged to become the most downloaded app of 2022, the brand challenged us to create a standout activation at VidCon. As the title sponsor and the last sunny corner of the internet, TikTok brought Main Character Energy to life with the Creator Atrium.

Stepping into the Atrium felt like walking through your TikTok FYP: from retro ‘70s conversation pits to quirky #DIYTok trends, we recreated the app’s vibrant culture for top creators and fans. The space offered networking, happy hours, and panels, along with creator-led trend workshops like friendship charm bracelet-making. The experience culminated in a house party headlined by Doechii, Baby Tate, and Noodz.