For the launch of their Ultra Open Earbuds, Bose challenged us to showcase why the product is essential for professional athletes. Unlike other earbuds that block out noise to help you stay focused, these earbuds let you stay tuned into everything around you. To bring this idea to life, we partnered with UCONN’s Paige Bueckers and Azzi Fudd, the Timberwolves’ Anthony Edwards, and the Heat’s Tyler Herro, demonstrating how athletes can play and train without interruptions, while staying connected to the sounds and people around them.